One of my subscribers wrote in
with a question on starting a business. She
is a talented in
two areas and she's undoubtedly very skilled and experienced at
both. She can choose either to launch a business, but as with
most new entrepreneurs, she’s unclear on where to start and
she’d like some guidance on business planning and next steps.
She has tried multiple times to create a clear plan for her
business, but struggles with moving forward.
Whether you are a new or established
entrepreneur, you want to be sure you are crystal clear on 3
critical things in your business endeavor, as it may be
responsible for the uphill battle we often experience as small
business owners.
Ideas Galore!
As entrepreneurs, we’re gifted with what seems
like a steady flow of new ideas. It’s how we were created and
it’s the reason most of us are “unemployable.” :-) Working for a
boss never fits. We have too many ideas and the working world
always feels too confined. And they’re great ideas as well. If I
were to put 10 entrepreneurs in a room, there would be no
shortage of powerful ideas that we’d all be eager to launch
into. We get so excited about our knowledge, our expertise, and
our ability to share that expertise, that we forget one key
thing about our business endeavor...
Skill/Passion Does Not Equal Success
When we become excited about a new idea for
business, we often focus on what we are good at. That’s not
inherently a bad thing as you should indeed enter business with
some degree of expertise in your field. But the mis-perception
is that our skill and passion creates entrepreneurial success.
It does not and this is often quite baffling to entrepreneurs
who simply cannot understand why they are not successful even
though they KNOW they are talented. There are countless talented
entrepreneurs who fail in business. Why is that? Well, it has to
do with...
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