Small Business Coaching On Business Planning For The Rest Of Us [Part 3]

By Allison Babb

Marketing Plan: What is your marketing plan (how will you attract customers and clients?) Plan on having several ways to market your business in order to create a steady stream of clients and customers. What marketing options do you need to implement to produce the number of clients and the financial goal you set for your business. Otherwise, you're at risk for being in "feast or famine" land where some days you have customers and other days not.

Tracking: How will you measure that you being successful? You must have some sort of system in place to measure sales vs expenses so that you can clearly see if your business is being successful. This probably means getting Quickbooks set up and also a system for tracking sales and results. If your business is online, then you'll need an online shopping cart system that accepts credit cards. The shopping cart system I use is the best one out there as far as I know.

Tracking is also required for your marketing. How will you know whether one marketing option is working vs others that may not be effective?

With this short and simple business plan list, you should be well on your way to getting your business going for the first time or planning for each year. This is, of course, presuming that you have the funds to get started. If you need funds, then you'll need to learn about options for getting funding to start your business.

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WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Allison Babb is an author, speaker and Small Business Coach to solo entrepreneurs. Allison publishes the "Small Business Success" weekly Ezine on how to create a steady stream of clients for your small business at: www.GreatSmallBusinessAdvice.com

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