As a small business owner, how many customers will do business with you next month? A thought that has created many sleepless nights for small business owners. You silently pray that it'll be enough to cover your business and personal expenses.

Deep down inside, you feel like you have no control over how many customers actually show up to do business with you. Word-of-mouth is your #1 marketing strategy - or perhaps your only marketing strategy.

There are countless ways for small businesses to bring in customers; word of mouth is truly only one of them but few take the time to explore others.  Here's an awesome way to reach hundreds (even thousands!) of ideal prospects for YOUR business.

This is apparently a well-kept secret for many small business owners as they are often surprised when I reveal this.  The secret is LISTS!  You can buy a list of ideal prospects and the number of names you purchase can be set to whatever your business budget can afford.  Using lists to send mailings to your target market is direct marketing. 

Rather than purchasing an expensive advertisement and blindly hoping it reaches the right people, you can speak directly to the people whose demographic and other descriptions match the description of your ideal customer.  Here are some pointers on how to make direct marketing work for you:

KNOW YOUR TARGET MARKET

Although direct marketing through list purchasing is an effective way to reach more clients, if you are not crystal clear about who your target market is, buying a list will not be effective for you.  Defining your target market would be your very first step (e.g. age, income level, other demographics, location, etc)

TYPES OF LISTS: 

You can purchase a variety of different types of lists...

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