Small Business Coaching on How to Thrive In A Down Economy

By Allison Babb

One small business owner is a real estate agent and is calling it quits while another is having their best year ever in 2008. One retailer is closing her doors, while another retailer in the same industry is growing like gangbusters. Over and over again, I see a bunch of entrepreneurs struggling while others are thriving. So what's up with that? How can you thrive is this so-called "down economy."

Well, here's what I'm seeing as the difference between the thriving business owners and those who share they are struggling because of the current economy:

Resist the Media Frenzy: My 7-figure mentors don't pay attention to the "recession" news nor do I. I refuse to be told that I'm supposed to be struggling and that things are getting bad, that they're going to get worse, that I'm going to have a hard time, bla bla bla. I shut the TV off - haven't watched the news in months because it's all bad anyway. Instead I choose to focus on opportunity, growth and success and that's what comes my way. Simply put, you create more of what you focus on and that's one big difference I see between the thrivers and the strugglers.

Here's some news we missed that my mentor Dan Kennedy shared: There are more people with more discretionary income, buying power and affluence here in the US than at any time in our history and many many more worldwide than at any time in history. Unfortunately, with the media hype, pessimism is at an all time high.

Evaluate Pre-Existing Conditions: As I read stories on blogs and in the news of suffering small business owners, it seems I always get to a part of the story where they confess that the suffering started long before "recession" was in the air. They share that it's been an uphill battle for a long time. But then the media says it's "recession" and they're sure that's the source of the problem. Here's the difference between the thrivers and those struggling--the thrivers have long since found a system and strategy for enormous success and that strategy works no matter what the economy brings. Those struggling have never really found a consistent way to create enormous success so they feel the weight of any economic change. Your goal may be to discover the business strategy that works consistently!

Step Into Resilience: Similar to what I shared earlier, thriving small business owners have ...

Continue to Page 2 >>

Bookmark this or share with Friends/Followers

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Allison Babb is an author, speaker and Small Business Coach to solo entrepreneurs. Allison publishes the "Small Business Success" weekly Ezine on how to create a steady stream of clients for your small business at: www.GreatSmallBusinessAdvice.com

View More Small Business Articles