Small Business Coaching on How to Thrive In A Down Economy [Cont'd]

By Allison Babb

Step Into Resilience: Similar to what I shared earlier, thriving small business owners have a reliable strategy for success. They know how to tweak their business model to match economic changes if needed. You tweak your products and services by listening to what your target audience is complaining about. It doesn't necessarily mean you change what you do, but you take a "problem resolution" approach (vs a victim approach) to your business. If you have to reduce business spending, for example, then increase your collaboration and joint venturing with others to continue marketing your business - this is a no-cost way to continue bringing in customers.

Choose Action vs Worry: Last I checked, worry didn't pay the bills nor did it improve my business. So I figure I have a choice - action or worry. There's a great saying that "Action Stops Fear." The small business owners who tell me they are thriving aren't in "worry mode." They are into significant ACTION in their businesses. They're not holding back while waiting for "bad stuff" to happen. They are engaged in ACTION that improves their businesses. Don't just wait and hope for new business to come to you. To thrive, you may need to focus on what actions you need to take to create continued success in your business.

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WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Allison Babb is an author, speaker and Small Business Coach to solo entrepreneurs. Allison publishes the "Small Business Success" weekly Ezine on how to create a steady stream of clients for your small business at: www.GreatSmallBusinessAdvice.com

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