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A Secret to Growing Your Business

By Allison Babb

As a small business owner, your vision for your business is strong. You know what you want to do and you know how you want to do it. Not only that, it's working. You are successful in finding customers.

You juggle many hats. You are the manager, administrator, appointment booker, accountant, filing clerk, marketer, not to mention, the skill you're good at, all wrapped up in one super entrepreneur!

The problem is, you didn't envision your small business increasing your working hours per week so dramatically. You love what you do but the extra hours required for the growth and expansion of your business is a bit of a drag. But wait, are all those extra hours really required? How can you grow your business yet not increase your working hours?

RECOGNIZE THE 3 HATS

If you've been in business for any length of time, you will quickly begin to fill many hours of the week with diverse responsibilities as the business owner. You may have already realized that there are 3 distinct hats you are wearing:

Manager - overseeing the administrative details of the business
Marketer - concerned with how to bring in clients and customers
Technician - The skill/talent you use to create products & services

The marketer is perhaps the most important hat you wear in your business because it is focused on bringing customers into the business. When you recognize the importance of marketing, you also recognize that delegation (to make room for marketing and key projects) is a must-do.

DELEGATION = BUSINESS GROWTH

Small business owners often cringe at the thought of hiring help. Mainly because of tight finances. But to grow your business, you must get help. Of all the 7-figure mentors I've had, none got to 7-figure status without help, and they had help long before they were at 7-figures. They delegated when they really didn't feel like they had the money to do so.

Successful business owners recognize that delegation is "buying back your time." When you re-gain hours in your week, you can devote that time to the important task of marketing your business and this will in turn bring in more and more customers, give you time to add products and services to your business, and the end result is business growth.

ASSESS YOUR WEEK

Take a look at your week. Where are you...

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WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Allison Babb is an author, speaker and Small Business Coach to solo entrepreneurs. Allison publishes the "Small Business Success" weekly Ezine on how to create a steady stream of clients for your small business at: www.GreatSmallBusinessAdvice.com

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