Small Business Coaching on

the One Thing You Must Become In Business

By Allison Babb

The good news:  The good news is that marketing is not at all mysterious.  And as a small business owner, you can learn it pretty easily if you are committed to doing so.  Not only that, there are fun and easy ways to do marketing. 

I never thought I’d ever say “Marketing is fun!”  Heck, I had no clue what marketing was when I started my first business.  I was into the “doing of the work” and no-one told me anything about marketing.   I figured if I did the work really well, and I showed people just how skilled I was, the business will show up.  Not so.  Didn't happen.  And I would not be in business today if I didn't realize what I had to become.

Marketing Options:  There are a variety of specific ways to market your small business so that it thrives and grows.  I learned tons simply by devouring books and attending seminars.  And even more from my hugely successful coaches and mentors.  Here are some ways in which you can market yourself:

·          Media:  Press releases, radio shows, TV shows, newspaper coverage (folks, this can literally cost you nothing or just pennies (like $5) to do if you have the right knowledge)

·          Workshops/Seminars where you teach people what you know and can also sell your services/products

·          Writing and publishing articles (with a program that costs around $60, you can publish articles all over the internet at the push of a button—people find your articles, find you and come to your web site)

·          Direct mail – flyers, sales letters, coupons, etc.

And for small business owners, these are only a few options. There are many many more!  So begin to think of how you will market yourself, your services and your products to your target audience.  Because the one thing you must become is a really good marketer.

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