Small Business Coaching On Conquering Fear [Cont'd]

By Allison Babb

It's not about you: I've embraced the reality that in my business, what I offer to people is not about me. It's about my genuine desire to help others achieve success. Sometimes we make it all about us and what happens to us and that's when fear takes over. It's the possibility of getting rejected, the possibility of getting a "no", the possibility of a lost sale. It's all about us and what's happening to us in the sales process. Instead, I would...

Focus on giving: I have a little sign on my computer that says “Business is about GIVING, not getting. Getting is a side effect of giving.” It reminds me to stay focus on why I chose to do this. I'm in business to help others. And it's why I enjoy what I do. Indeed sales is how my business stays alive. But I focus on what I'm giving vs what I'm getting (or not getting).

If you are truly passionate about what you offer people, and you truly believe it will help them, then I'd encourage you to make THAT the focus of your follow-up phone calls. You are simply sharing exciting and valuable opportunities with others through your products, services and resources.

Envision success: Anyone that has been enormously successful will tell you that they envisioned that very success long before it actually happened. It's more than just positive affirmations. It's an experience. You experience it emotionally before it even happens. With gratitude and expectation, you know success is yours. It feels so real right now that it's like it has already happened. And you act as if it already has. That's when you begin to attract success. You can read encouraging words, memorize it, verbalize it, etc. But it's way different when you choose to experience it now.

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WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Allison Babb is an author, speaker and Small Business Coach to solo entrepreneurs. Allison publishes the "Small Business Success" weekly Ezine on how to create a steady stream of clients for your small business at: www.GreatSmallBusinessAdvice.com

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