Small Business Coaching on 5 Ways to Turn Your Website Into a Client Magnet

By Allison Babb

As small business owners, when we think about our web sites, we're often thinking fancy and impressive. Then we invest hundreds, often thousands, to get our dream web site created. The web designer adds flash, moving images, a generous helping of oh-so-cool graphics, music and all the glitz and glamour. In the end, you're totally impressed with your fabulous new web site, and you just know your web site visitors are sure to be impressed as well.

Big mistake and here's why... (um... no offense to the flashy web designers out there). I would venture a guess that your business goal is not to impress others, but to attract prospects and clients to whom you can provide a valuable product or service. Last I checked, prospects don't turn into clients because of an impressive web site (just ask them.) They become your clients because you effectively conveyed how you can solve a specific problem or meet a specific need they had.

Now if you're flaunting a fancy brochure web site right now, I'm certainly not dissing you here. :-) But how do you turn your web site into a magnetic marketing tool that brings in loads of prospects, clients and, of course, sales? Here are 5 actions you can take immediately to turn your web site into a client magnet:

1) Speak to what’s on my mind right now: When you ideal visitor arrives at your web site, they should feel like you just read their mind. Their reaction should be something like "Yes, that's exactly what I was looking for!" Too often web sites are set up to talk about the business and all the services offered. But it does nothing to let the visitor know the key problems you solve or how you meet their greatest desires. Your web site becomes magnetic when it connects with exactly what your visitor is thinking when they arrive.

2) Give me a valuable FREE offer I can’t refuse: Anyone visiting your web site for the first time wants to know a little more about how you can help them. Upon arrival, they should be invited to take action in the direction of solving their key problem/need/desire. The best way to invite someone to take action is to offer them a taste of that solution at absolutely zero cost.

There are many ways to do this...

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WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Allison Babb is an author, speaker and Small Business Coach to solo entrepreneurs. Allison publishes the "Small Business Success" weekly Ezine on how to create a steady stream of clients for your small business at: www.GreatSmallBusinessAdvice.com

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