Small Business Coaching on 5 Ways to Turn Your Website Into a Client Magnet

By Allison Babb

There are many ways to do this: a free checklist, a free assessment, a free report, a free audio, a free CD. Your web site becomes magnetic when you offer something of value at no cost so your prospects can get to know you and what you have to offer.

3) Ask for at least my first name and email: Your freebie would require the visitor to enter their name and email address so they can get the free offer. You will quickly learn that as a small business owner, your most critical and most valuable asset is your list. The name and email serves to build a list of people interested in your area of expertise and allows you to follow up. Your web site becomes magnetic when it continuously builds your list.

4) Connect me to a follow up plan: So your visitor was interested enough to submit their name and email to get your freebie. This means they’ve raised their hand indicating they are interested in what you do. Now what? Rarely do people instantly become customers after having just one interaction with you. So you’d need to keep in touch by continuing to share valuable information. Your web site becomes magnetic when interested visitors are fed into an effective follow-up system.

5) Use a tool for follow-up: Trying to follow-up manually with a growing list would only frustrate and overwhelm you. You would need some type of list management system. Check out http://www.greatsmallbusinessCART.com (the system I use) or http://www.ConstantContact.com (another great system I've used in the past). These systems allow you to quickly and efficiently manage and communicate with your list. They both include tracking features to measure different aspects of your follow-up. Your web site becomes magnetic when it is connected to a system that manages your list, and allows you to easily build an ongoing relationship that creates sales.

If you enjoyed this article, you'll love Allison's Ultimate Clients & Cash System which reveals a 4-step formula for creating a IFO (irresistible free offer) as an ultra-magnetic prospect-attracting marketing tool.

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WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Allison Babb is an author, speaker and Small Business Coach to solo entrepreneurs. Allison publishes the "Small Business Success" weekly Ezine on how to create a steady stream of clients for your small business at: www.GreatSmallBusinessAdvice.com

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