Small Business Coaching on
How to Turn Words Into Serious Cash
By Allison Babb
In
my small business coaching, clients are typically solo
entrepreneurs who sell a professional service. They’re usually
hyper-focused on getting clients. Nothing wrong with that, but
there’s only so many hours in the day to book clients, right?
When you’re all
booked up with appointments, you cap out on how much money you
can earn. Then what? How do you increase your income? Well
there are LOTS of different ways, but in this article, I’ll show
you how I’ve turned words into thousands of
dollars in my business, and how you can as well:
Reach
the world:
If you’ve never written an article on your expertise,
it’s time to start. And don’t get all overwhelmed with the
thought of doing so either. Sit down and brainstorm 10-20
questions you’ve been asked repeatedly by your own clients, and
bingo, you have articles or tips you can publish.
How does that
turn into cash? My articles are all over the internet, they
bring visitors to my website, who then turn into clients or
customers later on. Because I electronically track how people
come to me, I can see exactly how many dollars came from those
articles. (words = thousands) I use GreatSmallBusinessCart.com
to track everything. I use GreatSmallBusinessArticleSubmit.com
to automate article publishing but you can also manually submit
articles to places like EzineArticles.com.
Connect with
your list:
You’re reading an Ezine (electronic newsletter).
Why not create one for the people on your contact list? The
same articles I put all over the internet are my weekly Ezine
articles. The entrepreneurs on my list are the primary readers
of my Ezine, they see my expertise, become interested in what I
have to offer, check out my products and services, and later
turn into clients and customers. And you can do the same.
My
Ezine is weekly but yours can be just twice per month. I
recommend at least twice per month and stay consistent with
that. I use GreatSmallBusinessCart.com to publish my Ezine, but
ConstantContact.com is another great tool for Ezine publishing.
Transform your
knowledge:
I’ll remind you the clients aren’t the only way to
bring in cash. Write down the advice or consulting you give to
people, put it into a binder, write an eBook, record it on
downloadable audio, or audio CD, put it into video, etc. The
possibilities are truly endless.
And no, you won’t decrease the
number of clients you get simply by creating an information
product. In fact, you gain customers because you increase your
offerings. People who would normally walk away from your consulting,
coaching, service, etc., because of price concerns for example,
would not be lost revenue. They can opt to have an affordable
alternative in your audio program or eBook etc. It’s your same
expertise… just transformed into other formats.
So take a step
back and re-evaluate who you are and what you do. Then
re-create yourself in words or audio to expand your reach, your
products, and your services. You’ll be amazed at how much extra
cash is just waiting to come your way simply by turning your
expertise into words.
If you enjoyed
this article, you will enjoy Allison’s
Ultimate Clients & Cash
system that walks you through a 4-step approach to creating your
own information products that sell!
